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COVID19: Safely Delivering Essential Messages

CDC-Compliant Public Outreach

Public Outreach In A Pandemic

From the moment it became clear that COVID-19 was an imminent threat to the general public here in the U.S., ITA quickly enacted more stringent health and safety protocols to ensure the well-being of both our ambassadors and the populations with whom they directly engage. By taking immediate action and pivoting strategies, we were able to successfully execute multiple critical campaign initiatives that were already underway prior to the pandemic.

How Did We Do It?

  • Rewrote ITA company policies using public health recommendations for reducing community-related exposure
  • Closely monitoring federal, state, and local public health communications about COVID-19 regulations, guidance, and recommendations and ensuring that workers have access to that information
  • Frequently checking the CDC Covid-19 website
  • Actively encourage sick or exposed employees to stay home
  • Providing ambassadors with CDC-recommended steps if they had concerns about exposure or were experiencing symptoms
  • Developing alternative distribution strategies (i.e. utilizing smart phone technology to replace handouts)
  • Acquiring essential, hard-to-attain PPE equipment for our on-the-ground representatives
As a result of these efforts, nearly 100 transportation ambassadors were still able to be deployed in the spring of 2020 (their role now considered “essential,”) and all were effectively able to communicate important messages for our clients, while still complying with social distancing guidelines and avoiding person-to-person contact.
Looking Forward
As the world slowly begins to re-open, you may already be considering how your business will be impacted by changes to how we conduct public outreach and solicit community participation. Let ITA help you figure out how to have engagements that are both safe and meaningful, and effectively get your message to the public.

Perform Safer Public Outreach In A Post-COVID World


“ITA is an extremely valuable partner and a talented collaborator. They have great passion for executing unique and out of the box campaigns. They are exceptionally reliable; detail oriented and see every project through to the end. ITA has an impressive ability to adjust to project changes and brainstorm solutions to obstacles and ideas.”

A. Forbes
The Cyphers Agency

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